CRM-Datenschutz

CRM-Data protection refers to data protection in connection with customer relationship management (CRM). CRM is a strategy and software application used by companies to manage customer relationships, track interactions with customers, manage sales opportunities and analyse customer data. As CRM systems contain a wealth of personal data about customers and potential customers, data protection is of great importance in this context.

Effective CRM-Data protection includes the following aspects:

Consent: Organisations should ensure that they obtain explicit consent from customers to store and process their personal data in a CRM system. This may mean informing customers how their data will be used and giving them the opportunity to authorise or reject this use.
Data security: Access to customer data stored in the CRM system should be restricted to authorised persons. Security measures such as encryption and access controls should be implemented to protect data from unauthorised access and misuse.
Data minimisation: Companies should only store the information in the CRM system that is required for the respective business purpose. Superfluous or no longer required data should be regularly deleted or anonymised.
Transparency: Customers should be informed about the use of their data in the CRM system and it should be easy for them to understand how they can exercise their data protection rights, including the right to access, correct and delete their data.
Data protection impact assessments: In some cases, particularly when processing sensitive data, it may be necessary to conduct data protection impact assessments to evaluate risks to customer privacy.
Compliance with data protection laws: Companies must comply with applicable data protection laws, including the European Union's General Data Protection Regulation (GDPR), and other local regulations. This includes reporting data breaches to supervisory authorities when required.